data protection

Data protection

We have written this data protection declaration (version 01/01/1970-121696438) to provide you with the requirements of the General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.

Privacy policies usually sound very technical. This version, on the other hand, is intended to describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly way. We would also like to convey that we only collect and use information on this website if there is a corresponding legal basis. This is certainly not possible if you make technical explanations that are as brief as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.
If you still have questions, we would like to ask you to follow the existing links and look at further information on third-party sites, or simply write us an email. You will find our contact information in the imprint.

AUTOMATIC DATA STORAGE

When you visit websites these days, certain information is created and stored automatically, including this website. This collected data should be collected as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on your domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

Even while you are currently visiting our website, our web server - this is the computer on which this website is stored - usually automatically saves data such as for operational security reasons, to create access statistics, etc

  • the complete Internet address (URL) of the website accessed (e.g. https://www.examplewebsite.de/exampleunterseite.html/)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen.html/)
  • the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and Time
  • in files called web server log files.

As an illustration:

Browsers and web servers

Typically, these files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data!

COOKIES

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

WHAT EXACTLY ARE COOKIES?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Surname: _ga
Value: GA1.2.1326744211.152121696438-9
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

WHAT TYPES OF COOKIES ARE THERE?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

HOW CAN I DELETE COOKIES?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

HOW ABOUT MY PRIVACY?

The so-called “Cookie Guidelines” have existed since 2009. This states that storing cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

STORAGE OF PERSONAL DATA

Personal data that you submit to us electronically on this website, such as name, email address, address or other personal information when submitting a form or comments in the blog, will be processed by us together with the time and IP address. Address will only be used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of unlawful behavior.

If you send us personal data by email - away from this website - we cannot guarantee the secure transmission or protection of your data. We recommend that you never send confidential data unencrypted via email.

RIGHTS UNDER THE BASIC DATA PROTECTION REGULATION

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ and for Germany you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around.

EVALUATION OF VISITOR BEHAVIOR

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously and we cannot identify you personally from your behavior on this website.

You can find out more about the options for objecting to this evaluation of visit data in the following data protection declaration.

TLS ENCRYPTION WITH HTTPS

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data over the Internet in a secure manner.
This means that the complete transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and fulfill data protection through technical design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol  top left in the browser to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

GOOGLE MAPS PRIVACY POLICY

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

WHAT IS GOOGLE MAPS?

Google Maps is an Internet mapping service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

WHY DO WE USE GOOGLE MAPS ON OUR WEBSITE?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

WHAT DATA IS STORED BY GOOGLE MAPS?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Surname: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ121696438-5
Purpose of use: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry Date: after 6 months

Annotation: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

HOW LONG AND WHERE IS THE DATA STORED?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de .

GOOGLE ANALYTICS PRIVACY POLICY

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

WHAT IS GOOGLE ANALYTICS?

Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
  • Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
  • Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

WHY DO WE USE GOOGLE ANALYTICS ON OUR WEBSITE?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

WHAT DATA DOES GOOGLE ANALYTICS STORES?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Surname: _ga
Value: 2.1326744211.152121696438-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry Date: after 2 years

Surname: _gid
Value: 2.1687193234.152121696438-1
Purpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Surname: _gat_gtag_UA_
Value: 1
Purpose of use: Used to reduce request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry Date: after 1 minute

Surname: AMP_TOKEN
Value: not specified
Purpose of use: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values ​​indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Surname: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie is used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry Date: after 2 years

Surname: __utmt
Value: 1
Purpose of use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Surname: __utmb
Value: 10/3/1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Surname: __utmc
Value: 167421564
Purpose of use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry Date: After closing the browser

Surname: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry Date: after 6 months

Surname: __utmv
Value: not specified
Purpose of use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry Date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, your Internet provider or your screen resolution.

Source of origin: Of course, Google Analytics and we are also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

HOW LONG AND WHERE IS THE DATA STORED?

Google has its servers spread all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de .

GOOGLE ANALYTICS IP ANONYMIZATION

We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .

GOOGLE ANALYTICS REPORTS ON DEMOGRAPHICS AND INTERESTS

We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can control the use of your Google Account activities and information under “Ad Settings”. https://adssettings.google.com/authenticated end with checkbox.

If you click on the following Deactivation link If you click, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Deactivate Google Analytics

GOOGLE ANALYTICS ADDITION TO DATA PROCESSING

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the addition to data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

GOOGLE ANALYTICS GOOGLE SIGNALS PRIVACY POLICY

We have activated Google signals in Google Analytics. This will update existing Google Analytics features (advertising reporting, remarketing, cross-device reporting, and interest and demographic reporting) to receive aggregated and anonymized data from you if you have allowed personalized ads in your Google Account.

The special thing about it is that it involves cross-device tracking. This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize if you view a product on our website using a smartphone and then later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offerings on other websites.

Google Analytics also collects other visitor data such as location, search history, YouTube history and data about your actions on our website through Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you are. There are also social criteria such as your job, marital status or income. All of these features help Google Analytics define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

FACEBOOK PIXEL PRIVACY POLICY

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

Below we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Surname: _fbp
Value: fb.1.1568287647279.257405483-6121696438-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry Date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose of use: This cookie is used so that Facebook Pixel works properly.
Expiry Date: after 3 months

Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062121696438-3
Value: Author's name
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry Date: after 12 months

Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry Date: after 12 months

Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author email address
Purpose of use: This cookie stores the user's email address if they have provided it on the website.
Expiry Date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when it comes to the use of cookies.

If you are logged in to Facebook, you can change your advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook's data protection, we recommend that you consult the company's own data policies https://www.facebook.com/policy.php .

FACEBOOK AUTOMATIC ADVANCED MATCHING PRIVACY POLICY

We have also activated Automatic Advanced Matching as part of the Facebook Pixel function. This function of the pixel allows us to send hashed emails, names, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, if you have provided this data to us. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

GOOGLE TAG MANAGER PRIVACY POLICY

For our website we use the Google Tag Manager from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed.

WHAT IS GOOGLE TAG MANAGER?

Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

WHY DO WE USE GOOGLE TAG MANAGER FOR OUR WEBSITE?

As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we have to integrate appropriate JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daily jungle.

WHAT DATA IS STORED BY GOOGLE TAG MANAGER?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, things look completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimized based on the information collected.

HOW LONG AND WHERE IS THE DATA STORED?

If Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

The Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

If you want to find out more about Google Tag Manager, we recommend the FAQs below https://www.google.com/intl/de/tagmanager/faq.html .

GOOGLE SITE KIT PRIVACY POLICY

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect, among other things, personal data from you. In this data protection declaration we explain to you why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

WHAT IS GOOGLE SITE KIT?

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed ​​Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

WHY DO WE USE GOOGLE SITE KIT ON OUR WEBSITE?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offering to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

WHAT DATA IS STORED BY GOOGLE SITE KIT?

If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and data from you, such as your user behavior, will be sent to Google, stored and processed there. Personal data such as your IP address is also stored.

For more detailed information about the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics privacy policy. Here we go into the collected data in great detail. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

Below we will show you example Google Analytics cookies that can be set in your browser provided you have fundamentally agreed to data processing by Google. Please note that these cookies are just a selection:

Surname: _ga
Value: 2.1326744211.152121696438-2
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to distinguish website visitors.
Expiry Date: after 2 years

Surname: _gid
Value: 2.1687193234.152121696438-7
Purpose of use: This cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Surname: _gat_gtag_UA_
Value: 1
Purpose of use: This cookie is used to reduce the request rate.
Expiry Date: after 1 minute

HOW LONG AND WHERE IS THE DATA STORED?

Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States and therefore it is easy for your data to be stored there too. On https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

To learn more about Google's data processing, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de .

EMAIL MARKETING

Of course, we want to stay in touch with you and always present you with the most important news about our company. For this we use, among other things, email marketing, an essential part of our online marketing. If you agree or as permitted by law, we may send you newsletters, emails or other notifications. When we use the term “newsletter” in the following text, we mainly mean emails that are sent regularly.

HOW DO YOU SIGN UP FOR OUR EMAIL MARKETING?

If you want to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can write to you personally.

Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has logged in with someone else's email address. We, or a notification tool we use, logs each login. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually stored. Additionally, it will also be logged if you make changes to your saved data.

HOW LONG CAN WE STORE YOUR EMAIL ADDRESS?

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

ON WHAT LEGAL BASIS DO WE OPERATE EMAIL MARKETING?

Our newsletter is sent based on your consent. This means that we can only send you a newsletter if you have previously actively registered for it. If consent is not necessary, the newsletter will be sent based on the legitimate interest in direct marketing, provided this is legally permitted. Even if we commission a service provider, this happens on the basis of our legitimate interest. We record your registration process so that we can always prove that it complies with our laws.

WHAT'S IN OUR NEWSLETTERS?

Of course, we do not want to bother you in any way with our newsletter. That's why we always strive to only offer relevant and interesting content. You can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions.

If we commission a service provider who offers a professional sending tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters.

WHAT DATA IS STORED?

If you become a subscriber to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your name, address and telephone number can also be stored. However, only if you agree to this data storage. In addition, information about your device or your preferred content on our website may also be stored. To learn more about how data is stored when you visit a website, see the “Automatic data storage” section.

Information about special email marketing services, if available, can be found in the following sections.

HOW CAN I CANCEL MY SUBSCRIPTION?

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This usually only takes a few minutes or a few clicks. You will usually find a link to cancel your subscription directly in our newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription.

MAILCHIMP PRIVACY POLICY

Like many other websites, we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. Below we will go into more detail about this email marketing service and inform you about the most important aspects relevant to data protection.

WHAT IS MAILCHIMP?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available over the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run individual campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

WHY DO WE USE MAILCHIMP ON OUR WEBSITE?

Basically, we use a newsletter service so that we can stay in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This means we can create interesting and beautiful newsletters in just a short time. We use the design templates we offer to design each newsletter individually and thanks to the “responsive design”, our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Using tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to respond if necessary and improve our offering or services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

WHAT DATA IS STORED BY MAILCHIMP?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you will confirm your membership in a MailChimp email list by email. So that MailChimp can prove that you have registered with the “list provider”, the date of entry and your IP address are stored. MailChimp also stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating newsletters).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand its customers' interests and concerns so that it can provide more relevant content and targeted advertising.

Using so-called “web beacons” (small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on MailChimp servers. This allows us to receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This means, for example, that shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT
Value: Prod
Purpose of use: This cookie is necessary to provide Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001121696438-3
Purpose: The cookie is used to distinguish a human from a bot. This allows secure reports to be created about the use of a website.
Expiry date: after 2 hours

Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction securely and easily. For this purpose, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045121696438-9
Purpose: We were unable to find out any further information about the purpose of this cookie
Expiry date: after one year

Sometimes it may happen that you open our newsletter via a link provided for a better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp’s “Cookie Statement” (at: https://mailchimp.com/legal/cookies/ ) tells you exactly how and why the company uses cookies.

HOW LONG AND WHERE IS THE DATA STORED?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal information from us and anonymizes you in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You can withdraw your consent to receive our newsletter at any time within the email you receive by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/ , information about data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/ read up.

MAILCHIMP ORDER DATA PROCESSING CONTRACT

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp complies with applicable data protection regulations and does not pass on your personal data to third parties.

More information about this agreement can be found at https://mailchimp.com/legal/data-processing-addendum/ .

YOUTUBE PRIVACY POLICY

We have integrated YouTube videos on our website. This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

WHAT IS YOUTUBE?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site.

WHY DO WE USE YOUTUBE VIDEOS ON OUR WEBSITE?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers.

WHAT DATA IS STORED BY YOUTUBE?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Surname: YSC
Value: b9-CV6ojI5Y121696438-1
Purpose of use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the meeting

Surname: PREF
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.
Expiry Date: after 8 months

Surname: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube videos).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Surname: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7121696438-
Purpose of use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Surname: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Surname: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Surname: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose of use: This cookie stores information about your login data.
Expiry date: after 2 years

Surname: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Surname: SID
Value: oQfNKjAsI121696438-
Purpose of use: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Surname: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

HOW LONG AND WHERE IS THE DATA STORED?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

In principle, you can delete data in your Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate Google cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

SUBSCRIBE TO YOUTUBE BUTTON PRIVACY POLICY

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play symbol” to the left of it. The button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process your data.

If you see a built-in subscription button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Surname: YSC
Value: b9-CV6ojI5121696438Y
Purpose of use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the meeting

Surname: PREF
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Surname: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 12169643895Chz8bagyU
Purpose of use: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube videos).
Expiry date: after 8 months

Annotation: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what browser type you use, what screen resolution you prefer or what actions you take.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

VIMEO PRIVACY POLICY

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data from you may be transferred to Vimeo. In this data protection declaration we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transfer.

WHAT IS VIMEO?

Vimeo is a video platform that was founded in 2004 and has enabled streaming videos in HD quality since 2007. Since 2015 it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo places particular emphasis on high-quality content. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand it also offers useful documentaries on a wide variety of topics.

WHY DO WE USE VIMEO ON OUR WEBSITE?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this will we be satisfied with our service. The video service Vimeo helps us achieve this goal. Vimeo offers us the opportunity to present you high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right away with us. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video content.

WHAT DATA IS STORED ON VIMEO?

When you access a page on our website that has a Vimeo video embedded, your browser connects to Vimeo's servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects information about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Vimeo also stores information about which website you use the Vimeo service and what actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in to Vimeo as a registered member, more data can usually be collected because more cookies may have already been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while surfing our website.

Below we will show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: ""
Purpose of use: This cookie saves your preferences before playing an embedded Vimeo video. This will give you your preferred settings the next time you watch a Vimeo video.
Expiry date: after one year

Name : vuid
Value: pl1046149876.614422590121696438-4
Purpose of use: 
This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry Date: 
after 2 years

Annotation: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to “share” or “like” the video, further cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Surname: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry Date: after a year

Surname: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiry Date: after a year

Surname: _ga
Value: GA1.2.1522249635.1578401280121696438-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry Date: after 2 years

Surname: _gcl_au
Value: 1.1.770887836.1578401279121696438-3
Purpose of use: This third-party cookie from Google AdSense is used to improve the effectiveness of advertising on websites.
Expiry date: after 3 months

Surname: _fbp
Value: fb.1.1578401280585.310434968
Purpose of use: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

HOW LONG AND WHERE IS THE DATA STORED?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data will remain stored at Vimeo until the company no longer has an economic reason for storing it. The data is then deleted or anonymized.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on the browser, this works a little differently. Please note that after deactivating/deleting cookies, various functions may no longer be fully available. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy , you can read information about data protection at Vimeo at https://vimeo.com/privacy .

KLARNA CHECKOUT PRIVACY POLICY

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will, among other things, be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of Klarna’s data processing.

WHAT IS KLARNA CHECKOUT?

Klarna Checkout is a payment system for orders in an online shop. The user chooses the payment method and Klarna Checkout takes care of the entire payment process. Once a user has made a payment via the checkout system and provided the relevant details, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and postal code.

WHY DO WE USE KLARNA CHECKOUT FOR OUR WEBSITE?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

WHAT DATA IS STORED BY KLARNA CHECKOUT?

As soon as you decide to use the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service through our shop, you must enter personal information in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for creditworthiness and identity checks:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
  • Payment information such as credit card details or your account number
  • Product information such as tracking number, type of item and price of the product

There is also data that can be collected optionally, provided you consciously decide to do so. These include political, religious or ideological beliefs or various health data.

In addition to the above-mentioned data, Klarna may also collect data about the goods or services that you purchase or order, either itself or through third parties (such as us or public databases). This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click “Order”, you will be redirected to the Sofort website. After successful payment you will come to our thank you page. The following cookie is set there by sofort.com:

Name : SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7121696438-4
Purpose of use: This cookie stores your session ID.
Expiry Date: after ending the browser session

HOW LONG AND WHERE IS THE DATA STORED?

Klarna endeavors to only store your data within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside the EU/EEA. If this happens, Klarna will ensure that data protection is in line with the GDPR and the third country is subject to an adequacy decision from the European Union. The data is always stored for as long as Klarna needs it for the processing purpose.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's data protection team datenschutz@klarna.de to contact. Via the Klarna website You can also contact Klarna directly using “My data protection request” .

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope to have provided you with a good overview of Klarna's data processing. If you would like to find out more about how your data is handled, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .

All texts are copyrighted.

Source: Created with the Privacy Generator by AdSimple